Plus, sustainability is a growing concern among consumers — as is, in fact, value. Brands additionally don’t must fight for product placement in shops or fear about organising and monitoring in-store promotions. Supply chains are additionally streamlined since there aren’t any intermediaries between the model and its viewers. Luxe packaging and brand desirability make shoppers eager to share their purchases on social media — driving a network effect of engagement.

• On the opposite hand, it is typically argued that the blatant theft of new ideas, unique designs, and design particulars by bigger corporations is what usually contributes to the failure of many smaller or unbiased design companies.
• VR fashion reveals are already being streamed by Victoria’s Secret, Tommy Hilfiger, and other labels.
• Particularly related is Stanley Lieberman’s research on fashions in children’s first names, which are clearly unaffected by business interests.
• Both fanciful and romantic, I’ve designed a set of