The 2023 Houzz and Home Study reports that more than 60% of homeowners plan to remain of their home for eleven years or more following a planned renovation in 2022. Plus, solely 6% of today’s homeowners doing renovations plan to promote their home, which is half of where it was in 2018 at 12%. Her research on the spectrum of home improvement motivators shows that even though people usually say they are committing to a renovation for monetary causes, they most often aren’t. Her recommendation is to keep away from a focus on decreasing utility bills and discuss thermal comfort…