Now that enterprise travel is becoming extra common, many business travelers are taking the opportunity to blend leisure travel with company travel. All the latest information, analysis and opinion on travel and leisure advertising. They often choose familiar destinations to better obtain leisure and affective relaxation (Pan & Ryan, 2007). Many leisure tourists travel to the identical destination repeatedly (Carr, 2002;Smith, Pitts, & Litvin, 2012), though the expertise may be unsatisfactory (Dolnicar et al., 2015).

However, enterprise travel—the staple of the global travel industry—is likely to recover much more slowly. To survive the subsequent few years, airlines and hoteliers should adapt quickly to seize the opportunities on this new trade landscape. Travel warnings and quarantine obligations have been dropped for so much of well-liked holiday locations in Germany, with demand for stay-at-home holidays providing a boon to landlords, hoteliers and guests alike. The challenges faced by the tourism sector over …